UBS's new brand campaign is "We Will Not Rest." It's about an obsession with doing things perfectly and getting every last detail right. (see full campaign here:
http://bit.ly/o16scp)
Rather than simply talk about the brand's philosophy, we found someone who embodies it. And he created a cinema spot and outdoor board for us.
Meet Stephen Wiltshire, an artist who can draw entire cityscapes from memory.
Artist: Stephen Wiltshire
Client: UBS
Director: Noah David Smith
Editor: Megan Brennan
Agency: Publicis, New York
Worldwide Creative Director: Paul Steentjes
Chief Creative Officer: Rob Feakins
Executive Creative Director: Jay Williams
Associate Creative Director/Art Director: Hajime Ando
Associate Creative Director/Copywriter: Jason Savage
Director of Broadcast Production: Nadia Blake
Producer: Tim Bierbaum